Why tourists choose Airbnb : a motivation-based segmentation study
Daniel Guttentag, Stephen Smith, Luke Potwarka, and Mark Havitz
| Year of publication: |
March 2018
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|---|---|
| Authors: | Guttentag, Daniel ; Smith, Stephen L. J. ; Potwarka, Luke ; Havitz, Mark E. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 57.2018, 3, p. 342-359
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| Subject: | Airbnb | sharing economy | disruptive innovation | diffusion of innovations | segmentation | Innovationsdiffusion | Innovation diffusion | Share Economy | Sharing economy | Marktsegmentierung | Market segmentation | Innovation | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Disruptive Innovation | Disruptive innovation | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287517696980 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011915410