Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Johannes Knoll and Ramona Proksch
| Year of publication: |
June 2017
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|---|---|
| Authors: | Knoll, Johannes ; Proksch, Ramona |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 4, p. 400-412
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| Subject: | social media | user-generated content | advertising | uses and gratifications | motives | Social Web | Social web | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Werbung | Advertising | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2015.1051092 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011743990