Why We Do What We Do: A Model of Activity Consumption
| Year of publication: |
2013
|
|---|---|
| Authors: | Luo, Lan ; Ratchford, Brian T ; Yang, Botao |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 50.2013, 1, p. 24-43
|