Wiki Brands: Reinventing Your Company in a Customer‐driven Marketplace
| Year of publication: |
2012
|
|---|---|
| Authors: | Dietz, Janis |
| Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 21.2012, 3, p. 227-228
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Wiki | Brand malleability | Customer engagement | Brand collaboration | Brand strategy | Brand community | Marketers | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/10610421211228865 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014896304