Will consumers be willing to pay more when your competitors adopt your technology? : the impacts of the supporting-firm base in markets with network effects
Qi Wang & Jinhong Xie
| Year of publication: |
2011
|
|---|---|
| Authors: | Wang, Qi ; Xie, Jinhong |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 5, p. 1-17
|
| Subject: | Technischer Fortschritt | Technological change | Wettbewerb | Competition | Netzwerkökonomik | Network economics | Unternehmensnetzwerk | Business network | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Elektronisches Produkt | Electronic product | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009297021