Will & vision : how latecomers grow to dominate markets
Gerard J. Tellis and Peter N. Golder
| Alternative title: | Will and vision |
|---|---|
| Year of publication: |
2002
|
| Authors: | Tellis, Gerard J. ; Golder, Peter N. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Wettbewerbsstrategie | Marktführer | Markterschließung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 340 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-137549-X |
| Classification: | Unternehmensführung ; Unternehmensplanung, Unternehmenskontrolle ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004695718