Willingness of Farmers Joining Professional Cooperatives-------Based on the Questionnaire Survey of Nanjing

Based on the questionnaire survey of farmers in Nanjing city, the research analyzes the influencing factors of farmers’ willingness joining professional cooperatives with Binary Logistic model. Results show that variable factors such as: labors, degrees of education, levels of awareness, development of judgments, have positive relation to the willingness of farmers joining professional cooperatives; gender and financial demands are negative related to willingness of farmers joining professional cooperatives; variable factors, such as ages, degrees of education, numbers of farmers, scale of land, generation experience, specific investment and fluctuations of prices, the estimated parameters of which are not significant. At last, the paper points out that the 2 important ways in accelerating the development of professional cooperatives are: the first is to accelerate the capital accumulation of advanced farmers and strengthen the scaled degrees of agricultural management. The second is to promote the information and techniques accumulation speed of professional farmers to strengthen people’s awareness and confidence.