Window to new research approaches : how using Simon's scissors cuts perplexity in strategy theory, research, and practice
Gábor Nagy, Carol M. Megehee and Arch G. Woodside
| Year of publication: |
2019
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|---|---|
| Authors: | Nagy, Gábor ; Megehee, Carol M. ; Woodside, Arch G. |
| Published in: |
New insights on trust in business-to-business relationships : a multi-perspective approach. - Bingley : Emerald Publishing, ISBN 978-1-83867-063-4. - 2019, p. 121-157
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| Subject: | configurations | marketing capabilities | marketing execution capabilities | firm performance | subjective firm performance | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Marketing |