Wine labelling : is it time to break with tradition? ; a study of the moderating role of perceived risk
Year of publication: |
2011
|
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Authors: | Celhay, Franck ; Passebois-Ducros, Juliette |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 23.2011, 4, p. 318-337
|
Subject: | Wein | Wine | Markenführung | Brand management | Verpackung | Packaging | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude | Frankreich | France |
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