Wine market segmentation by age generations in the Western US : expectations after the COVID-19 pandemic
Marianne McGarry Wolf, Mitchell Wolf and Benoit Lecat
| Year of publication: |
2022
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|---|---|
| Authors: | Wolf, Marianne McGarry ; Wolf, Mitchell ; Lecat, Benoit |
| Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 34.2022, 3, p. 373-391
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| Subject: | Baby boomers | COVID-19 | Generation X | Generation Z | Generations | Millennials | One-way analysis of variance | Segmentation | Surveys | Tukey post hoc test | United States of America | Wine attribute desirability | Wine purchase | USA | United States | Coronavirus | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Altersgruppe | Age group | Weinbau | Wine industry | Zielgruppe | Target group | Generationengerechtigkeit | Intergenerational equity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-01-2021-0004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361908