Winning and keeping industrial customers : the dynamics of customer relationships
Barbara Bund Jackson
| Year of publication: |
1985
|
|---|---|
| Authors: | Jackson, Barbara B. ; Jackson, Barbara Bund |
| Publisher: |
Lexington, Mass. [u.a.] : Lexington Books |
| Subject: | Marketing | Marketingmanagement | Marketing management | Kunde | Sales-promotion | Industriebetrieb |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIV, 195 S graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Jackson, Barbara Bund Literaturverz. S. 185 - 191 |
| ISBN: | 0-669-09341-6 ; 0-669-11146-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000686135