Winning at new products : accelerating the process from idea to launch
Robert G. Cooper
| Year of publication: |
2001 ; 3. ed
|
|---|---|
| Authors: | Cooper, Robert G. |
| Publisher: |
Cambridge, Mass. : Perseus |
| Subject: | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Neues Produkt | Produkteinführung | Prozessmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 425 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: Reading, Mass.: Addison-Wesley, 1993 |
| ISBN: | 0-7382-0463-3 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001575234