Winning at new products : creating value through innovation

Robert G. Cooper

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover

Year of publication:	c 2011 ; 4th ed.
Authors:	Cooper, Robert G.
Publisher:	New York, NY : Basic Books
Subject:	Produktentwicklung \| New product development \| Innovationsmanagement \| Innovation management \| Erfolgsfaktor \| Success factor \| Produktinnovation \| Produkteinführung
Description of contents:	Table of Contents [gbv.de]

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