Winning market leadership: strategic market planning for technology-driven businesses - Adrian Ryans, Roger More, Donald Barclay, and Terry Deutscher; Toronto: John Wiley & Sons Canada, Ltd., 2000, 309 + xviii pages, 29.95
Year of publication: |
2001
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Authors: | Rosenau, Milton D. |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 18.2001, 6, p. 418-419
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