Winning more business in financial services
Michael Salmon
| Year of publication: |
c 2012
|
|---|---|
| Authors: | Salmon, Michael |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Finanzdienstleistung | Financial services | Kundengewinnung | Customer acquisition | Netzwerk | Network | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 224 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Setting objectives and preparing your strategy -- Building your network of essential partners -- Ask for introductions and getting what you want -- Doing the proper due diligence to make a great impression on referrals -- Speaking with referrals in a way that tilts the scale in your favor -- Making centers of influence become better referral sources -- Thriving in changing times -- Improving your efficiency and effectiveness -- Dealing with the what if's? -- Creating a referral network for life. |
| ISBN: | 0-07-179184-1 ; 978-0-07-179184-7 ; 0-07-179185-X ; 978-0-07-179185-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009574146