Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Caleb J. Siefert; Ravi Kothuri; Devra B. Jacobs; Brian Levine; Joseph Plummer ...
| Year of publication: |
2009
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|---|---|
| Authors: | Siefert, Caleb J. ; Kothuri, Ravi ; Jacobs, Devra B. ; Levine, Brian ; Plummer, Joseph |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 3, p. 293-303
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| Subject: | Ballsport | Ball game | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Emotion | Biometrie | Biometrics | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003900820