Wirkungen von Event-Marketing : theoretische Fundierung und empirische Analyse
Gerd Nufer
| Year of publication: |
2002 ; 1. Aufl.
|
|---|---|
| Authors: | Nufer, Gerd |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Event-Marketing | Sportsponsoring |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 409 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Tübingen, Univ., Diss., 2001 |
| Notes: | 2. Aufl. u.d.T.: Nufer, Gerd: Event-Marketing |
| ISBN: | 3-8244-0612-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004773608