Wisdom of crowds : SWOT analysis based on hybrid text mining methods using online reviews
Jie Wu, Narisa Zhao, Tong Yang
| Year of publication: |
2024
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|---|---|
| Authors: | Wu, Jie ; Zhao, Narisa ; Yang, Tong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 171.2024, Art.-No. 114378, p. 1-14
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| Subject: | Sentiment analysis | Core competitive advantages/disadvantages | Dynamic perspective | Online reviews | SWOT analysis | TF-IDF | SWOT-Analyse | Online-Handel | Online retailing | Social Web | Social web | Virales Marketing | Viral marketing | Emotion | Data Mining | Data mining | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114378 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014541931