Word‐of‐mouth information processing routes : The mediating role of message and source characteristics
| Year of publication: |
2019
|
|---|---|
| Authors: | Tri D. Le ; Robinson, Linda J. ; Dobele, Angela R. |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 19.2019, 2 (18.12.), p. 171-181
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1802 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012188926