Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions
| Year of publication: |
2007
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|---|---|
| Authors: | Riegner, Cate |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 47.2007, 4, p. 436-447
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