Word-of-mouth segments : online, offline, visual or verbal?
Year of publication: |
April 2016
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Authors: | Ring, Amata ; Tkaczynski, Aaron ; Dolnicar, Sara |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 55.2016, 4, p. 481-492
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Subject: | market segmentation | electronic word-of-mouth | traditional word-of-mouth | bootstrap | cluster analysis | Virales Marketing | Viral marketing | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Data Mining | Data mining |
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