Yield management, dynamic pricing and CRM in telecommunications
| Year of publication: |
2008
|
|---|---|
| Authors: | Jallat, Frédéric ; Ancarani, Fabio |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 22.2008, 6, p. 465-478
|