"You are a star customer, please hold the line…" : CRM and the socio-technical inscriptions of market attachment
Alexandre Mallard
| Year of publication: |
2017
|
|---|---|
| Authors: | Mallard, Alexandre |
| Published in: |
Markets and the arts of attachment. - London : Routledge, ISBN 978-1-138-90429-3. - 2017, p. 89-107
|
| Subject: | Beziehungsmarketing | Relationship marketing | Sozialtechnologie | Social engineering | Kundenwert | Customer value | Callcenter | Call centre |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011664983