You can't get there from here: A personal view of management research

Management research is traditionally reported in a way, which, to satisfy the requirements of scholarship, emerges as dry, dusty and boring. Researchers should not deny their natural creativity, individuality and imagination when writing up the results of their research; they should use all their skills in craft, art and science. Those who read the research, from fellow researchers and funding bodies to practitioner managers, would then be much more excited and illuminated by the basic content.