You might be reputable but are you "liked"? : orchestrating corporate reputation co-creation on Facebook
Anna K. Zarkada and Christina Polydorou
| Year of publication: |
2013
|
|---|---|
| Authors: | Zarkada, Anna K. ; Polydorou, Christina |
| Published in: |
Social media in strategic management. - Bingley : Emerald, ISBN 978-1-78190-898-3. - 2013, p. 87-113
|
| Subject: | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management | Kundenintegration | Customer integration | Social Web | Social web |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010226700