You never get a second chance to make a first impression : meet your user's expectations regarding Web object placement in online shops
Javier A. Bargas-Avila; Sandra P. Roth; Alexandre N. Tuch; Klaus Opwis
| Year of publication: |
2011
|
|---|---|
| Authors: | Bargas-Avila, Javier A. ; Roth, Sandra P. ; Tuch, Alexandre N. ; Opwis, Klaus |
| Published in: |
Advanced technologies management for retailing : frameworks and cases. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-738-8. - 2011, p. 221-235
|
| Subject: | Online-Handel | Online retailing | Website | Kognition | Cognition |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009376292