You're getting warmer : examining a "warmth effect" as antecedent to cause-related purchase intentions for sport-themed CRM
Ron G. Christian, Samer N. Sarofim, Brian S. Gordon and Piotr S. Bobkowski
| Year of publication: |
2022
|
|---|---|
| Authors: | Christian, Ron G. ; Sarofim, Samer N. ; Gordon, Brian S. ; Bobkowski, Piotr S. |
| Subject: | Brand attitude | Cause marketing | Sport marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing | Cause-Related Marketing | Cause-related marketing | Markenführung | Brand management | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-11-2020-4234 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399737