You'll never want to watch alone : the effect of displaying in-stadium social atmospherics on media consumers' responses to new sport leagues across different types of media
Year of publication: |
2022
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Authors: | Behrens, Anton ; Uhrich, Sebastian |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 22.2022, 1, p. 120-138
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Subject: | Fan behavior | internationalization | media consumers | stadium atmosphere | team sport | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Social Web | Social web | Kommunikationsmedien | Communication media | Fußball | Football |
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