Young adults and alcohol : an explorative audience segmentation analysis
Year of publication: |
[2017]
|
---|---|
Authors: | Mathijssen, Jolanda ; Kuiper, Sandra ; Janssen, Meriam |
Published in: |
Segmentation in social marketing : process, methods and application. - Singapore : Springer, ISBN 981-10-1833-2. - 2017, p. 161-177
|
Subject: | Audience segmentation | Alkoholkonsum | Alcohol consumption | Konsumentenpräferenzen | Consumer preferences |
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