Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea
Year of publication: |
2011
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Authors: | Lee, Taejun ; Sung, Yongjun ; Choi, Sejung Marina |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 30.2011, 3, p. 479-509
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