Your posts betray you : detecting influencer-generated sponsored posts by finding the right clues
Rong-Ping Shen, Dun Liu, Xuan Wei, Mingyue Zhang
| Year of publication: |
2022
|
|---|---|
| Authors: | Shen, Rong-Ping ; Liu, Dun ; Wei, Xuan ; Zhang, Mingyue |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 59.2022, 8, p. 1-12
|
| Subject: | eWOM | Influencer marketing | Sponsored content detection | Deep learning | Task-specific clues | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing | Sponsoring | Sponsorship | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2022.103719 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013488533