Zaltman metaphor elicitation technique
volume editor: Robin A. Coulter ; contributors: Alladi Venkatesh, Elizabeth C. Hirschman, Jerry Olson
| Year of publication: |
2018
|
|---|---|
| Authors: | Zaltman, Gerald ; Venkatesh, Alladi ; Hirschman, Elizabeth Caldwell ; Olson, Jerry C. |
| Other Persons: | Coulter, Robin A. (ed.) ; Sheth, Jagdish N. (ed.) |
| Published in: |
Legends in marketing: Gerald Zaltman ; volume 2
|
| Publisher: |
Los Angeles : SAGE |
| Subject: | Gerald Zaltman | Marketing | Wirtschaftsgeschichte | Economic history | Wissenschaftler | Scientists | Erhebungstechnik | Data collection method | Wissenschaftliche Methode | Scientific method |
| Extent: | xxxiv, 309 Seiten Illustrationen |
|---|---|
| Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 18 Beiträge |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011899977