Zero price effect on hotel demand : evidence from a discrete choice experiment
Year of publication: |
2023
|
---|---|
Authors: | Zhang, Xian ; Grisolía, José M. ; Lane, Tom D. T. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 96.2023, p. 1-11
|
Subject: | Discrete choice experiment | Error components model | Hotel promotion strategy | Zero price effect | Diskrete Entscheidung | Discrete choice | Hotellerie | Hotel industry | Experiment | Zahlungsbereitschaftsanalyse | Willingness to pay | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity | Konsumentenverhalten | Consumer behaviour | Nachfrage | Demand |
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