Zooming in the impacts of merchants' participation in transformation from online flash sale to mixed sale e-commerce platform
Xiaoqian Liu, Yong-Wu Zhou, Yi Shen, Chunmian Ge, Junhui Jiang
| Year of publication: |
2021
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|---|---|
| Authors: | Liu, Xiaoqian ; Zhou, Yong-Wu ; Shen, Yi ; Ge, Chunmian ; Jiang, Junhui |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 2, p. 1-18
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| Subject: | Difference-in-differences | Flash sale model | Mixed sale model | Sales performance | Strategic transformation | Verkauf | Selling | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Verkaufspersonal | Salespeople | Absatz | Sales | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2020.103409 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494909