Zur Geschichte der deutschen Marktforschung : Aufzeichnungen eines Mannes, der dabei war
Clodwig Kapferer
| Year of publication: |
1994
|
|---|---|
| Authors: | Kapferer, Clodwig |
| Publisher: |
Hamburg : Marketing-Journal |
| Subject: | Deutschland | Marktforschung | Geschichte |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 192 S. Ill. Ill 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben Pp. : DM 26.80 |
| ISBN: | 3-922938-29-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000418595