Zur Qualität von Inbound Centers im Marketing : Typen - Wirkungen - Implikationen
Alexander Schagen
| Year of publication: |
2012
|
|---|---|
| Authors: | Schagen, Alexander |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Marketing | Callcenter | Kundenmanagement | Qualität | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 254 S. 109 schw.-w. Ill 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Fallstudie ; Case study ; Thesis |
| Language: | German |
| Thesis: | Zugl.: St. Gallen, Univ., Diss., 2012 |
| ISBN: | 3-8349-4366-5 ; 978-3-8349-4366-8 ; 978-3-8349-4367-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009671542