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accessRights:"restricted"
person:"Garicano, Luis"
~isPartOf:"Journal of macromarketing"
~person:"Kraus, Sascha"
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Journal of macromarketing
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Content is king : how SMEs create content for social media marketing under limited resources
Kraus, Sascha
;
Gast, Johanna
;
Schleich, Moritz
;
Jones, Paul
- In:
Journal of macromarketing
39
(
2019
)
4
,
pp. 415-430
Persistent link: https://www.econbiz.de/10012159017
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