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accessRights:"restricted"
~institution:"Springer Fachmedien Wiesbaden"
~institution:"Technische Universität Braunschweig"
~isPartOf:"Kundenmanagement & Electronic Commerce"
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Customer retention
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Springer Fachmedien Wiesbaden
Technische Universität Braunschweig
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Monetäre Anreize in Kundenkartenprogrammen : ein feldexperimenteller Ansatz
Piel, Stefan
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2018
Persistent link: https://www.econbiz.de/10011893624
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