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Journal of consumer behaviour : an international research review
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Live Campaigns : Event-Kampagnen als Konzept einer wirkungsvollen Marketing-Kommunikation
Dams, Colja M.
;
Luppold, Stefan
-
2019
Persistent link: https://www.econbiz.de/10011949940
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Low‐price guarantees as advertisement strategy and compensation policy : the more, the better?
Haesevoets, Tessa
;
Van Hiel, Alain
;
Onraet, Emma
; …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 389-402
Persistent link: https://www.econbiz.de/10011814798
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