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accessRights:"restricted"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~language:"eng"
~subject:"Internet marketing"
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Internet marketing
Sales promotion
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Verkaufsförderung
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Consumer behaviour
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India
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Indien
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Retail trade
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Gupta, Nimit
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Heiens, Richard A.
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Narayanaswamy, Ravi
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Utkarsh
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International journal of electronic marketing and retailing : IJEMR
International journal of contemporary hospitality management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
European journal of operational research : EJOR
2
International journal of hospitality management
2
Journal of business research : JBR
2
Journal of management information systems : JMIS
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Journal of marketing
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Journal of marketing communications
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Journal of retailing and consumer services
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Asia-Pacific journal of management research and innovation
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Business Guides on the Go
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Economic research
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European journal of marketing
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Frontiers of business research in China : selected publications from Chinese universities
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
Interfaces : the INFORMS journal on the practice of operations research
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International journal of electronic commerce : IJEC
1
International journal of industrial organization
1
International journal of management & enterprise development : IJMED
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of production research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of social entrepreneurship and innovation : IJSEI
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International journal of technology marketing : IJTMkt
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Journal of advertising research
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Journal of air transport management
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing
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Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
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Journal of service research : JSR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Paradigm : the journal of Institute of Management Technology
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Qualitative market research : an international journal
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The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
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2
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
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