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accessRights:"restricted"
~isPartOf:"International journal of production economics"
~subject:"Einzelhandel"
~subject:"Rabatt"
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Einzelhandel
Rabatt
Sales promotion
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Verkaufsförderung
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Kundenbindungsprogramm
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Loyalty program
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Multichannel strategy
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Omnichannel operation
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Perishable
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Broekmeulen, R. A. C. M.
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Donselaar, Karel H. van
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Guan, Xu
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Li, Zonghuo
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Mei, Wanxia
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International journal of production economics
Journal of retailing and consumer services
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Journal of retailing
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Journal of business research : JBR
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European journal of operational research : EJOR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : innovations in planning and applied research
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SpringerLink / Bücher
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International journal of electronic marketing and retailing : IJEMR
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Journal of marketing analytics : JMA
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Journal of marketing research : JMR
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Journal of revenue and pricing management
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Forschungsgruppe Konsum und Verhalten
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Information systems and e-business management : ISeB
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Information systems research : ISR
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International journal of production research
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International journal of retail & distribution management
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Journal of marketing research
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Manufacturing & service operations management : M & SOM
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Marketing intelligence & planning
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Psychology & marketing
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Quantitative marketing and economics : QME
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Service business
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Strategic corporate communication in the digital age
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The international review of retail, distribution and consumer research
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business horizons
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Business research quarterly : BRQ
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Channel strategies and marketing mix in a connected world
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Electronic markets : EM ; the international journal of electronic commerce and business media
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European journal of marketing
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European journal of marketing : EJM
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Exploring omnichannel retailing : common expectations and diverse realities
1
Handbook of the economics of marketing : Volume 1
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Information economics and policy : IEP
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Interfaces : the INFORMS journal on the practice of operations research
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Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
2
Analysis and forecasting of demand during promotions for perishable items
Donselaar, Karel H. van
;
Jong, Ad de
;
Broekmeulen, R. …
- In:
International journal of production economics
172
(
2016
),
pp. 65-75
Persistent link: https://www.econbiz.de/10011442313
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