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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"International journal on media management : JMM"
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Computerspiel
9
Video game
9
Consumer behaviour
5
Konsumentenverhalten
5
Esports
4
Media management
3
Medienmanagement
3
Game theory
2
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2
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1
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Hwang, Yongjin
2
Bukstein, Scott
1
Goundar, Sam
1
Gupta, Dishant
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Hanna, Richard
1
Harrison, C. Keith
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Jahn, Katharina
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Ji, Zeran
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Kordyaka, Bastian
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Kuldeep Singh
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Lawrence, Suzanne Malia
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McCauley, Brian
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International journal of sports marketing & sponsorship
International journal on media management : JMM
Journal of business research : JBR
21
Technological forecasting & social change : an international journal
15
Journal of consumer behaviour : an international research review
11
Transforming gaming and computer simulation technologies across industries
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of retailing and consumer services
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
7
Young consumers : insight and ideas for responsible marketers
7
Journal of marketing communications
6
Application of gaming in new media marketing
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Information systems research : ISR
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European Sport management quarterly : ESMQ
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of management information systems : JMIS
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Handbook of research on transmedia storytelling, audience engagement, and business strategies
3
International journal of innovation management
3
International journal of production economics
3
Journal of cultural economics
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of internet commerce
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
Business horizons
2
Contemporary trends in innovative marketing strategies
2
Digital technology and organizational change : reshaping technology, people, and organizations towards a global society
2
Electronic markets : the international journal on networked business
2
European journal of marketing
2
Exploring the rise of fandom in contemporary consumer culture
2
Industrial and corporate change
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing : applying the FIRO theory
Ock, Deokkyung
;
Hwang, Yongjin
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 967-984
Persistent link: https://www.econbiz.de/10014430859
Saved in:
2
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
3
Doping as a barrier in universal acceptance of esports
Gupta, Dishant
;
Sharma, Harsh
;
Gupta, Manali
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 645-664
Persistent link: https://www.econbiz.de/10013370432
Saved in:
4
Netizens' behavior towards a blockchain-based esports framework : a TPB and machine learning integrated approach
Yadav, Jitendra
;
Misra, Madhvendra
;
Rana, Nripendra P.
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 665-683
Persistent link: https://www.econbiz.de/10013370438
Saved in:
5
Deciphering the world of eSports : guest editorial
Scholz, Tobias M.
- In:
International journal on media management : JMM
22
(
2020
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012263654
Saved in:
6
Shaping a regional offline esports market : understanding how Jönköping, the "City of DreamHack", takes URL to IRL
McCauley, Brian
;
Tierney, Kieran
;
Tokbaeva, Dinara
- In:
International journal on media management : JMM
22
(
2020
)
1
,
pp. 30-48
Persistent link: https://www.econbiz.de/10012263655
Saved in:
7
Gamers first : how consumer preferences impact esports media offerings
Ji, Zeran
;
Hanna, Richard
- In:
International journal on media management : JMM
22
(
2020
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10012263671
Saved in:
8
To diversify or not? : uncovering the effects of identification and media engagement on franchise loyalty in eSports
Kordyaka, Bastian
;
Jahn, Katharina
;
Niehaves, Björn
- In:
International journal on media management : JMM
22
(
2020
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10012263672
Saved in:
9
Female spectators as customers at National Football League games
Harrison, C. Keith
;
Bukstein, Scott
;
McPherson Botts, Ginny
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 172-200
Persistent link: https://www.econbiz.de/10011578742
Saved in:
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