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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : JPM"
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Search: subject_exact:"SMS advertising"
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Mobile Marketing
8
Mobile marketing
8
Consumer behaviour
4
Konsumentenverhalten
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Advertising
3
Werbung
3
Advertising effects
2
Internet marketing
2
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Fulgoni, Gian M.
2
Lipsman, Andrew
2
Atli Geir Hallgrímsson
1
Bakopoulos, Vassilis
1
Baronello, John
1
Briggs, Rex
1
Clark, Kimberly Rose
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Dix, Steve
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Fagerstrøm, Asle
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Garcia-Garcia, Manuel
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Jamieson, Kyle
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Larsen, Nils Magne
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Leslie, Kenneth Raj
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Menon, R. G. Vishnu
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Neufeld, Evan
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Phau, Ian
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Sajad Rezaei
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Journal of advertising research
Journal of promotion management : JPM
SpringerLink / Bücher
17
Springer eBook Collection / Business and Economics
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of business research : JBR
8
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Developing successful global strategies for marketing luxury brands
4
Journal of marketing
4
Journal of marketing research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Business horizons
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
BestMasters
2
Contemporary trends in innovative marketing strategies
2
International journal of advertising : the review of marketing communications
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
The marketing review
2
Working paper / National Bureau of Economic Research, Inc.
2
#RideTheMobileTsunami
1
Advances in e-business research series (AEBR)
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Application of gaming in new media marketing
1
Arbeitspapiere der FOM
1
Arts and the market
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
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ECONIS (ZBW)
8
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1
Dragging market mavens to promote apps repatronage intention : the forgotten market segment
Sajad Rezaei
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 511-532
Persistent link: https://www.econbiz.de/10011979104
Saved in:
2
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
3
How advertisers can keep mobile users engaged and reduce video-ad blocking : best practices for video-ad placement and delivery based on consumer neuroscience measures
Clark, Kimberly Rose
;
Leslie, Kenneth Raj
; …
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10011929127
Saved in:
4
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
5
Cross-device and cross-channel identity measurement issues and guidelines : how advertisers can maximize the impact of an identity-based brand campaign
Neufeld, Evan
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10011707668
Saved in:
6
The downside of digital word of mouth and the pursuit of media quality : how social sharing is disrupting digital advertising models and metrics
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 127-131
Persistent link: https://www.econbiz.de/10011709363
Saved in:
7
How brands can make smarter decisions in mobile marketing : strategies for improved media-mix effectiveness and questions for future research
Bakopoulos, Vassilis
;
Baronello, John
;
Briggs, Rex
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 447-461
Persistent link: https://www.econbiz.de/10011884945
Saved in:
8
The future of retail is mobile
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 346-351
Persistent link: https://www.econbiz.de/10011628612
Saved in:
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