How advertisers can keep mobile users engaged and reduce video-ad blocking : best practices for video-ad placement and delivery based on consumer neuroscience measures
Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman
| Year of publication: |
September 2018
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|---|---|
| Authors: | Clark, Kimberly Rose ; Leslie, Kenneth Raj ; Garcia-Garcia, Manuel ; Tullman, Matthew L. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 58.2018, 3, p. 311-325
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| Subject: | Werbung | Advertising | Mobile Marketing | Mobile marketing | Benutzerschnittstelle | User interface | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2018-036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929127