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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
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Verkaufsförderung
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Consumer behaviour
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Online retailing
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Ahlbom, Carl-Philip
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Ding, Yu
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Grewal, Dhruv
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Hoyer, Wayne D.
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Lee, Leonard
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Narang, Unnati
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Neslin, Scott A.
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Noble, Stephanie M.
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Nordfält, Jens
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Papies, Dominik
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Shankar, Venkatesh
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Journal of marketing research
Journal of retailing and consumer services
43
Journal of business research : JBR
26
Journal of retailing
20
Journal of promotion management : innovations in planning and applied research
18
European journal of operational research : EJOR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
9
International journal of hospitality management
7
International journal of production research
7
Journal of promotion management : JPM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer behaviour : an international research review
5
Journal of revenue and pricing management
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Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
The journal of personal selling & sales management : JPSSM
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of production economics
4
Journal of business-to-business marketing
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Psychology & marketing
4
Service business
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Australasian marketing journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
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International journal of retail & distribution management
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Inventi impact: retailing & consumer services
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Journal of agricultural & food industrial organization
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing analytics : JMA
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1
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
2
Price promotions cause impatience
Shaddy, Franklin
;
Lee, Leonard
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 118-133
Persistent link: https://www.econbiz.de/10012177925
Saved in:
3
The moderating effect of buying impulsivity on the dynamics of unplanned purchasing motivations
Suher, Jacob
;
Hoyer, Wayne D.
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012214326
Saved in:
4
Free shipping promotions and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012271766
Saved in:
5
Hiding gifts behind the veil of vouchers : on the effect of gift vouchers versus direct gifts in conditional promotions
Ding, Yu
;
Zhang, Yan
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 739-754
Persistent link: https://www.econbiz.de/10012271805
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