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accessRights:"restricted"
~language:"eng"
~subject:"Social web"
~subject:"Tourismuswirtschaft"
~type_genre:"Aufsatz im Buch"
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Cooperation and competition among regions : the umbrella brand as a tool for tourism competitiveness
Almeida Santana, Arminda
;
Moreno Gil, Sergio
- In:
Geopolitics and strategic management in the global economy
,
(pp. 315-336)
.
2018
Persistent link: https://www.econbiz.de/10011717649
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Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
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3
The tacit knowledge through the customer experience : conceptualization, externalization methods, and use application to Tunisian Thalassotherapy centers
Jaziri-Bouagina, Dhouha
- In:
Handbook of research on tacit knowledge management for …
,
(pp. 1-29)
.
2017
Persistent link: https://www.econbiz.de/10011670112
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4
E-WOM issues and challenges : a study with respect to the FMCG sector
Jain, Dhiraj
;
Sharma, Yuvraj
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 213-229)
.
2016
Persistent link: https://www.econbiz.de/10011430666
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5
Cruise customer loyalty improvement with social media
Heinze, Imke
;
Guhr, Nadine
;
Breitner, Michael H.
- In:
Cruise business development : safety, product design …
,
(pp. 157-174)
.
2016
Persistent link: https://www.econbiz.de/10011474263
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