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accessRights:"restricted"
~person:"Bang Nguyen Viet"
~person:"Chiappetta Jabbour, Charbel José"
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Sustainable product
8
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Nachhaltige Entwicklung
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Brand image
4
Consumer behaviour
4
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Green marketing
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green brand equity
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green advertising
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green purchase intention
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Bang Nguyen Viet
Chiappetta Jabbour, Charbel José
Henninger, Claudia E.
7
Dangelico, Rosa Maria
5
Hafezi, Maryam
5
Han, Heesup
5
Khare, Arpita
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Shen, Bin
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Alevizou, Panayiota J.
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Choi, Tsan-Ming
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Errichiello, Oliver Carlo
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Zhang, Dongyang
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Zhao, Xuan
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Huang, Yi-Chun
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Leckie, Civilai
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Luu Trong Tuan
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Journal of promotion management : innovations in planning and applied research
2
Asia-Pacific journal of business administration
1
Business strategy and the environment
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Technological forecasting & social change : an international journal
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Technovation : an international journal of technical innovation and entrepreneurship
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ECONIS (ZBW)
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1
Integration of product-service innovation into green supply chain management : emerging opportunities and paradoxes
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
Technovation : an international journal of technical …
130
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014491702
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2
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
3
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
4
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
5
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
6
Green recovery in the mature manufacturing industry : the role of the green-circular premium and sustainability certification in innovative efforts
Appolloni, Andrea
;
Chiappetta Jabbour, Charbel José
; …
- In:
Ecological economics : the transdisciplinary journal of …
193
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013410817
Saved in:
7
Integrating the circular economy and industry 4.0 for sustainable development : implications for responsible footwear production in a big data-driven world
Dwivedi, Ashish
;
Moktadir, Md. Abdul
;
Chiappetta …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013334713
Saved in:
8
Green product development and product portfolio management : empirical evidence from an emerging economy
Jugend, Daniel
;
Luiz, Joao Victor Rojas
;
Chiappetta …
- In:
Business strategy and the environment
26
(
2017
)
8
,
pp. 1181-1195
Persistent link: https://www.econbiz.de/10011823396
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