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accessRights:"restricted"
~person:"Bernard, Françoise"
~subject:"Internet marketing"
~subject:"United States"
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Internet marketing
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Bernard, Françoise
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International journal of advertising : the quarterly review of marketing communications
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Small clicks, great effects : the immediate and delayed influence of websites containing serious games on behavior and attitude
Courbet, Didier
;
Bernard, Françoise
;
Joule, Robert-Vincent
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 949-969
Persistent link: https://www.econbiz.de/10011644536
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