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accessRights:"restricted"
~person:"Carnevale, Marina"
~subject:"Language"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Brand linguistics : a theory-driven framework for the study of language in branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
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