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accessRights:"restricted"
~person:"Dinca, Alexandra"
~person:"Murphy, Jamie"
~person:"Rapp, Adam"
~subject:"Hotellerie"
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Hotellerie
Customer retention
5
Kundenbindung
5
Ausstellungsraum
2
Beziehungsmarketing
2
Brand loyalty
2
Consumer behaviour
2
Customer loyalty
2
Customer recovery
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Customer satisfaction
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Einzelhandel
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Hotel industry
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Konsumentenverhalten
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Kundenbindungsprogramm
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Kundenrückgewinnung
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Kundenzufriedenheit
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Laden
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Loyalty program
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Markentreue
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Online retailing
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Online-Handel
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Online-Shop
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Relationship marketing
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Retail trade
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Verbraucherzufriedenheit
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Brand management
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Classification
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Commitment
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Customer relationship management
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Finland
1
Finnland
1
Hospitality
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Hotel management
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Hotels
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Klassifikation
1
Loyalty card programs
1
Loyalty cards
1
Loyalty schemes
1
Markenführung
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Marketing
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Dinca, Alexandra
Murphy, Jamie
Rapp, Adam
Adzoyi, Paulina N.
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Afaq, Anam
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Ahmad, Bilal
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Akbar, Muhammad Imad Ud Din
1
Baloglu, Seyhmus
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Komppula, Raija
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Krämer, Tobias
1
Leal, Catarina Correia
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Li, Mingfei
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Li, Wei-Chin
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Ludwig, Nadine Laura
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Prabhakar, Guru
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International journal of contemporary hospitality management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Plastic loyalty : investigating loyalty card programs for a Finnish hotel chain
Pesonen, Juho
;
Komppula, Raija
;
Murphy, Jamie
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 115-122
Persistent link: https://www.econbiz.de/10012004907
Saved in:
2
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
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